The Marketing Blind Spot
The Growth Economics Diagnostic

Find out whether your marketing spend comes back.

One assessment that shows what a customer costs to win, what one is worth, and the plan that changes the gap between them.

  • Two CAC figures, not a blended average that hides the truth.
  • Customer value to a standard a finance team will accept.
  • A plan that moves the ratio, costed and sequenced.
Before you start

What you'll be asked for

Everything here comes from figures the business already has. Nothing needs to be estimated, and nothing needs a new system.

What it covers

  • The business, and how it wins customers.
  • What it costs to win one, fully loaded, meaning every cost and not just the campaign spend.
  • Pipeline and revenue.
  • What a customer is worth once you've got them.
  • Where the budget goes, and what each channel is asked to do.
  • Positioning, pricing and the other commercial levers.
  • What the business is aiming at, and what constrains it.

Who needs to be involved

Finance for the cost and margin figures, marketing for the budget and channels, sales for pipeline and win rates. About an hour of the finance lead's time in total.

You can stop and come back. Answers are saved as you go.

What comes out

The Growth Economics Report. What growth is currently costing, what it returns, and the plan that changes both.